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Category Archives for Marketing

unique value proposition

How to Create a Unique Value Proposition

You’re more than likely familiar with a Unique Value Proposition right? The UVP has been around for ages… However I’m really amazed at how many don’t use it in the right context. Here’s the simple formula to figuring out your own Unique Value Proposition Describe your customer’s TOP two or three problems in one sentence. […]

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definition of customer value

Definition of Customer Value

The definition of customer value can be summed up with three questions you should be asking yourself… Before I do that, half your battle is won when answer this question first: What does your customer CONSIDER value? Before you stop reading and click away – (because it’s so simple) Let me ask you this… Have […]

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Joey Ragona, the entrepreneur life

Magic Customer Attraction Strategies

[PODCAST]  Magic Customer Attraction Strategies ~  begin transcript ~ Have you ever wondered why it’s difficult to ‘convince’ customers to buy from you? Or maybe you’re just having challenges attracting new customers in the first place… How much of your life would change if you didn’t have to ‘convince’ or ‘sell’ anyone anymore? Well in […]

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email campaign marketing

Is Your Email Campaign Marketing Scaring People Away?

Email campaign marketing definitely has a lot of layers to it. For many entrepreneurs, we’d like to “set it and forget it”. I believe that a LOT can be done with regards to automation… But at the same time, we really have to focus on building our customer list and using our email campaign marketing […]

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Joey Ragona, the entrepreneur life

TOP business failure causes: price competition

One of the TOP business failure causes is price competition. In this podcast episode, Joey Ragona talks about separating yourself from others without resorting to lowering your prices. Top Business Failure Causes: Price Competition Podcast Episode #0013 ~ begin transcript ~ In today’s’ podcast I want to talk about business and pricing your service or […]

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