Here’s something you’ll find interesting…
Simple frameworks are always the ones that work.
Yet I still see people mucking everything up with complex funnels thinking the more moving pieces the better.
Listen up.
To create a product/program/widget that sells with ease, you begin with ONE thing and one thing only.
The RIGHT client.
Not ANY client.
The RIGHT one.
I know. ‘Tell me something I don’t know Joey.'
Well, here’s the funny thing…even though it’s a known fact that marketing and selling to Dream Clients is the EASIEST thing to do, you will find a billion people still trying to market to EVERYONE and ANYONE.
So let’s make selling easy on ourselves.
Here are the 3 areas you MUST have right if you want to get this selling thing down:
- THE RIGHT PEOPLE
- THE RIGHT PROBLEM
- THE RIGHT PROMISE
It’s my 3P framework 🙂
Talk about brilliant names LOL
If you think it’s nothing…think again.
When you nail these 3, you will have no problem marketing (and ultimately, selling) your product. AND get paid what you are worth.
And that’s pretty good, don’t you agree?
Let me break how to make selling easy down further by using these simple questions;
- Who are the people (aka dream clients) you serve?
- What is the urgent, pressing problem they must solve?
- What promise do you make to deliver the solution to their problem?
Wow! A simple framework isn't it?
:: smile ::
I’m telling ya – get those right and Dream Clients won’t argue about the price.
And that’s just the beginning. You get dream clients chasing after YOU instead of the other way around.
Best of all, you drop the tire kickers.
How does that sound?
Go ahead and answer those 3 questions.
If you need more clarity, have a question or two about them, lemme know I’ll help ya out.
Joey “3-P” Ragona