with Joey Ragona

Sell First. Build Second.

Stop wasting months building programs no one buys.

The UnFunnel ™ Method helps you attract Dream Clients, presell with confidence, and build a simple, calm, profitable business without funnels or pressure.

Because business should be simple and serve your life - not the other way around

SHOW ME THE METHOD

Joey Ragona

You don't need another funnel.

You don't need to hustle harder.

You need Dream Clients who value you - and a simple way to reach them.

complicated funnels and heartless sales tactics to sell online programs

That's what my Heart-Centered Marketing System ™ delivers: clear direction, simple tools, and a way to market that actually aligns and feels good. Without having to recreate who you are.

If you're spinning your wheels it's not because you're not working hard enough. It's because you're chasing the wrong people.

Without true Dream Client clarity, every funnel, ad, or post feels like guesswork.

No wonder it's exhausting.

My 3-step framework eliminates complexity and gives simple clear direction with an effective, organic marketing plan that feels right to you.

LET'S MAKE MARKETING SIMPLE

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Do You Have a Dream Business?

Take this quick assessment to find out if you are working with the right people or sacrificing your time and energy with people who drain you

Get the Dream Business Assessment

Forget the funnel. Forget the noise.

These 3 phases are all you need to build a calm, aligned, profitable business.

Calibrate

Align with who you’re really here to serve, stop guessing your message and start attracting people who already believe in your work

Connect

Build genuine trust and resonance without funnels or tricks and be discovered through clarity, not effort.

Communicate

Guide conversations that convert without manipulation so marketing feels honest, grounded and Dream prospects move forward naturally

GET THE MAP

A BUSINESS WITH F.O.C.U.S. IS

fulfilling, organized, clear, unique, simple

Client Success Stories

Where do you need the most help, support, or advice in your business?

Find A Niche

Do you want to find your niche market and ideal Dream Client avatar so you can offer the right products & services to them?

Get Free Course

Create Effective Marketing

Do you need to clarify and zero in on a marketing message so you can get your products and services in front of the right people?

Get Marketing

Write Compelling Copy

Do you need to write sales pages, offers & email campaigns so you can sell products & services to ideal customer avatars easier?

Get Writing

about your support guide JOEY RAGONA

Applying decades of experience with the combination of ideas, methods and strategies borrowed from the greatest minds to help digital entrepreneurs grow faster

"So many heart-centered, purpose-driven entrepreneurs, experts, coaches and service professionals feel stuck and frustrated with "standard" (read: pushy and salesy) marketing and tactics to grow their business. They are goal-oriented but have endless ideas & options.

Which means they feel pressure and overwhelm. Some have spent thousands of dollars and countless hours attending webinars, conferences, masterminds and buying online courses.

And after all of it, they STILL need clear direction and simple next steps to implement everything they've learned.

This is why I created a simple 3-step process that turns your ideas into action. You get decisive answers and assertive problem-solving so you always have clarity about what to do next. You zero in on your marketing message, build your email list and optimize sales with Premium Dream Clients."

WORK WITH JOEY

Discover why heart-centered entrepreneurs, experts and coaches listen to and trust Joey's advice and guidance

"Joey's not a scumbag..."

"I assumed you were like everybody else"

Sue Hall

Breathwork teacher supporting calm, presence, and nervous system ease.

Working with Joey helped me cut through a lot of noise and clarify how I actually want to work

Working with Joey helped me cut through a lot of noise and clarify how I actually want to work.

I came into Joey’s mastermind at a time when there was so much advice online and so many different models being promoted that it was hard to know what to listen to. Being part of a group, hearing other people’s journeys, and having space to reflect helped me find my own bearings again.

One of the biggest shifts for me was trusting that my work is rooted in my energy, presence, and how I support people, rather than trying to copy models that don’t fit. I also appreciated the opportunity to learn more about AI and how it can be used, while realising that it isn’t central to how I want my business to grow.

Joey helped me find my own direction - and be supported when it was time to move on.

Carol Richard

Sleep Coach

Joey reflected back parts of me that I couldn't fully see on my own

Through our work together, Joey helped me see something much bigger. He reflected back parts of me that I couldn’t fully see on my own. I came to understand that what I offer isn’t just a program - it’s a space where people can feel safe, settle their nervous system, and experience real change.

James Marland

Digital Creator Helping Faith-Based Therapists Build A Scalable Platform Beyond 1:1 Sessions

I finally found a way to market that feels like me

Before working with Joey Ragona and going through the Atlas program, marketing felt manipulative to me. It felt like extracting as much value as possible while giving as little as possible. High pressure. Urgency-driven. Honestly, it didn't sit right with my values. Because of that, I avoided marketing altogether. If I couldn't be authentic, then who was I really showing up as?

My first exposure to Joey was through a Dream Client workshop he led for Kajabi, and it genuinely blew my mind. He showed a completely different way to approach marketing. One rooted in service instead of manipulation. Empathy instead of pressure. Understanding people instead of trying to corner them into a decision. For the first time, marketing felt ethical, human, and aligned with who I am.

Atlas helped me deeply understand that clients are on a journey. They aren't searching for my solution, they're searching for clarity around their problem. Joey's teaching around the chain of beliefs changed everything for me. It removed the pressure to "convert" immediately and replaced it with consistency, value, and trust. Showing up became an act of service, not a performance. That shift alone was freeing.

Today, my marketing feels like an invitation into a relationship. My clients get help and understanding. I get to show up with integrity, pride, and confidence in the work I do. Everyone wins, without manipulation.

I would recommend Joey and Atlas to anyone who leads with their heart and is mission-minded. If traditional marketing feels icky or out of alignment, Joey is the antidote. He teaches you how to love marketing by serving people and respecting their journey.

Most importantly, Joey helped me step out of my shell. He helped break down the walls around sharing myself and gave me permission to confidently serve people with what I already have. That's a gift I carry forward every day.

Kay Hutchinson

Medical Qi Gong Clinician

I finally launched a profitable healing journey for women recovering from narcissistic abuse - and Joey's ability to cut through the noise made it possible.

Joey has a unique gift of cutting through the noise and simplifying strategies with such precision
that the process of learning to implementation is fast and effective.

I've studied with Joey since 2021 and was able to profitably launch from scratch a beautitful healing
journey for helping women make the most of their sensitivities in their journeys to recover fro
narcissistic abuse.

He is heart-centered and creates simplicity in a process of connecting to dream clients in a way that
stands out in a world filled with Al driven responses...and this is really important in the healing work.

Also, it's hard to find a mentor who truly cares about the community and tribe he builds--and leads
with such integrity. Everything I now implement in my business is the result of the foundation that
Joey inspired me to create...so now I'm able to be even more impactful with the way I serve and help
women recovering from narcissistic abuse.

Petra Erving

FHT and NCBTMB approved training provider for MLD and Lymphoedema Therapists working with postoperative aesthetic and cosmetic plastic surgery clients

Joey's SO different - I understand him. I wish I found him 6 months ago

Joey's advice is always awesome! I love how he works. I've worked with another coach who confuses me. I like her immensely but I don't gel with how she works. I feel chaotic after a call with her. Joey is SO different! I understand him. I wish I found him 6 months ago!

I always look forward to working 1:1 with Joey because he's helping me build my list, get focused on SM and nurture my subscribers.

JoAnn Krall

Professional Organizer

Makes the process simple to understand

I am currently writing copy for a sales page and this is the first time I am excited about the process. Joey makes the process simple to understand. I've never thought to grab actual language from the research. I've done research to get concepts but this is brilliant. I also love how the research is used to get the problem, frustrations and beliefs. The belief part has been a big piece I have been missing. Working with Joey in his Strategic Marketing Blueprint course I finally have the words I need. I have struggled with copywriting for years and his process has been invaluable.

Alysa Golden

Health and Wellness Coach

I don't feel like I'm throwing darts anymore

I feel so much more connected to my clients and my business. You teach what you know in a way that makes sense. Your work grounds the marketing. I feel like I can talk clearly about what I have and why people want it. I don't feel like I'm throwing darts anymore. Thank You!!

Sarah Farrat

Doctor

Your honesty and 'cut to the chase' approach enabled me to feel right on track...

Thank you Joey! You helped me see other options to my email dilemma for my launch process and because of your 'dive right in attitude' you gave me way more than I thought I would get. Your honesty and 'cut to the chase' approach enabled me to feel right on track by the end of our call together. Don't stop giving to people in the way you are because it is refreshing. Thank you.

Some of the Industry Leaders Joey Invests His Time Learning From:

"Joey is recognized as a leading strategic business coach for entrepreneurs. He clears the path and simplifies everything. Even as a direct-response copywriting and email marketing specialist, he helps people get their marketing dialed in. Joey always provides knowledgeable and opinionated responses that clears the overwhelm. He is the glue behind the success of countless entrepreneurs building purposeful businesses."

MAKE MARKETING EASY

THE PURPOSE: sIMPLIFY entrepreneur ONLINE success without sacrifice

Core Values

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People First-Profit Second

If your PRIMARY goal is to make money - we are not the right fit. We work with goal-oriented, heart-centered entrepreneurs who want to build a purposeful business. Our job is to help you create massive profits. So you can support your family, have a great lifestyle, AND proactively engage in having a positive impact on the world around you by giving back to the communities and organizations you believe in.

Keep everything simple

The #1 commitment we have to our clients and customers is to eliminate complexity and overwhelm. To do that, we help you with decisive problem-solving. It's black or white. Yes or no. Left or right.

Provide knowledgeable, opinionated solutions

We do not adhere to a fixed set of rules. We don't follow the herd. By studying and working in and among so many world-class entrepreneurs, we combine different methodologies & tools for new combinations. We hand-pick the best of each, so you move forward in your business instead of spinning your wheels.

Work hard but never sacrifice

Our mission is to ensure entrepreneurs STOP sacrificing their lives. You don't need to miss special moments BECAUSE of your business. We are ALL about freedom. A successful business is built not because of sacrifice, hustle or grind. It's built with clarity, confidence, and strategic commitment. Success is not letting other parts of our lives and relationships suffer. You can have both - freedom and a successful business. You just need to know how to balance the two without giving anything up in return.

Be honest & transparent - even if it affects the bottom line

Look for clarity to problems & confront the real issues. We find the root cause for roadblocks so we can promote an alternative strategy. I refuse to play the game of promising anyone they'll make millions of dollars if you buy and apply my training or go through my coaching. I won't insult your intelligence. By now you know that building a business takes work. Even though it's fun, creative and filled with possibilities - what it is not is easy or effortless.

Believe, stay the true - especially on the darkest days

If you're looking for a get-rich-quick method...we are NOT your solution. This stuff is HARD. It takes work and risk. You can build a business that gives you time, money and freedom, but it will take work...and things will probably not work the first time. If you are willing to work for it, we are committed to giving you assertive problem-solving strategies. We'll be there when things do go wrong.

However, we are only half of the equation. You have to be decisive, stay committed and do the work. You must be resilient. Get back up when you're knocked down. If business was easy, everyone would be rich.

Constantly learn and improve

Always invest in new programs, courses, tools, and training to support you 100%. Combined with the core value of keeping everything simple, we combine the newest technologies, hacks and frameworks that are working without you having to invest the time, energy, and money to figure it all out on your own.

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