every day someone tells me they have marketing problems.
some of the common marketing problems today are:
🔷I still get no traffic
🔷I get little to no engagement when I post on social media
🔷I can’t get my leads to convert
those are just a few. the list goes on and on.
and if you have similar challenges I empathize with you.
I know how it feels to launch and get nothing but crickets.
time after time it feels like I’m WASTING time and I should give up the whole dang business. 😵
but then I come across someone doing so well that I get back on my feet and keep moving.
now at this point, I always come back to the 6 words that solve 85% of all marketing problems.
they aren’t mine. I learned this from Gary Halbert.
here are the 6 words:
Sell Stuff People Want To Buy!
as simple as this sounds…you’d be surprised at how many course creators, entrepreneurs, and experts don’t follow this straightforward rule.
no finger-pointing here. ‘cos I’m as guilty as anyone.
which is the reason I’m always talking about marketing problems and solutions.
believe me. I’ve failed more than anyone I know.
here’s one of the biggest marketing problems today:
oftentimes we ‘push’ our product or service onto our prospects…❌even when we don’t mean to.
the reason we do this unconsciously is that we don’t really understand what people want.👨👨👦👦
we think we do.
but we really don’t.
and that’s the reason you and I need to take the time and figure out what our customers’ DEEP DESIRE really is.
let me explain this further using an example Gary uses.
imagine you have a severe toothache. 😫
the pain is excruciating. it resonates throughout your body.
even sitting still the pain pierces through your gums.
so what’s the ONLY thing on your mind?
right.
GET YOUR TOOTH FIXED.
so you go to the google.
you type “fix tooth” or “fix toothache”
a few options pop up.
the first one is some dude with a “how to fix a toothache” ebook.
the next is a local dentist ad “fix your toothache now – open 24 hours” 😍
my guess is that you are not opting in to download some dudes’ ebook are ya?
no.
you want to call that dentist and get this thing taken care of NOW!
👉which brings me to my next point:👈
sell them the solution to the problem they’ve GOT to solve.
Perry Marshall uses a “bleeding neck” analogy as a qualifier test for whether our product is needed.
even Gary says the best thing to when starting out in marketing is:
DON’T start selling people what they want. Start by selling them what they have to have.
back to you.
is your product or service something they HAVE to have?
or is it something they want? (or worse “might want”)
when you look at your offer/product/service through this simple filter everything is clearer.
this is the very reason I challenge every one of my clients with the simple question “are people looking for this?”
remember-always sell people what they want and if you’re just starting out, sell them what they HAVE to have.
BTW if you have a product or service but it’s not selling as you want, check out my Niche Marketing Blueprint.
I’m working with all kinds of businesses gathering awesome marketing problems and solutions case studies – and I’d love to work with you.