I GOT CAUGHT in the cross-fire of the Facebook Pixel war!!
This is embarrassing.
But it happens to the best of us.
Here goes;
For the past few days, my Facebook Ads have done nuthin.
Zero.
Or so I thought.
So, like I teach all my clients when something isn’t working, it’s time to blaze a new trail.
The first thing I did was turn off the ads that aren’t working.
More on that in a minute.
Related: GW – How to set up a facebook conversion pixel
Next, I decided to create a new lead magnet.
Burning the midnight oil, I get to sleep around 2:30am. It turned out awesome if I do say so myself.
Anyhoo.
Here’s why I’m telling you this.
I’m connecting the parts of the new funnel together today…double-checking my Facebook pixel and I notice leads coming in from the old lead magnet.
“huh?”
Remember I told you I turned OFF the old ads because the Facebook pixel said I had no conversions?
It’s true.
I turned 'em all off except one. Dunno why.
It’s a good thing though.
Because leads are coming in today on a regular basis.
But there’s more.
I checked the Facebook Ad stats … and they are reporting…you guessed it – NUTHING!
“WTF??”
I’m spinning my wheels wondering why my ads aren’t working…yet, they are.
Here’s why I “got caught”
If you don’t know, there’s a “Facebook pixel war” on.
Simply, the browsers (Chrome, Firefox, Safari, etc) have a new “block tracking” feature.
And this screws up the reporting data you and me rely on.
Because they block Facebook from tracking anyone landing on our marketing lead pages.
I warned my clients about this weeks ago.
And here I am – totally freaking out – completely FORGETTING what I taught my clients to look out for 🙂
Yikes.
related: What makes an effective Facebook Ad?
Here’s why this is important.
This “pixel war” will continue.
Facebook, Google, and all the rest will figure something out to track again.
Then the browser dudettes will find a way to stop it.
So, the point of this LONG post is:
Make sure you track in many places.
I would have missed the fact my new opt-ins came from the Facebook Ads if I didn't have tracking set up in my Infusionsoft system.
And, I would have turned that last Facebook Ad off –
If you’re spinning your wheels with making Facebook ads work, take a look at my Facebook Insiders’ Group.
I update that membership constantly.
So, you are ALWAYS up to date with the latest information, strategies and workarounds so you don’t get caught like I did 🙂
I need to follow my own advice – don’t cha think?
LOL
Anyhoo – here’s where you get in on the group