All it takes is this product launch strategy:
Launch – Listen – Adjust. THIS framework is why I can create so much stuff without wasting effort on anything that doesn’t work… …or something I toss away. One of my very first coaches let me in on the ‘Big Secret’: get the front-end working first – BEFORE working myself to death, building out the back-end. Because he knew I’m a perfectionist. I wanted the ENTIRE product launch strategy set up so I wouldn’t ‘lose’ anyone. And I see this same thinking with 90% of the people online today.Click Here to Get My FREE Product Idea Worksheet
This perfection to procrastination yo-yo syndrome leads to only one thing:
NOTHING. Whenever I'm in this yo-yo, I try to perfect and make sure I won’t make a mistake. Until my coach told me his story. He locked himself away for 2 solid weeks to build a marketing funnel to perfection. When it was finally ready, he launched it. Nobody opted in. It was a disaster. Which simply means, nobody wanted the FRONT-END offer. It also means all the back-end automation, emails and fancy stuff went to the chopping block.He’ll never get back all the hours he put in.
Just imagine if he simply put up an opt-in page, and started sending traffic. Within a day or two, he would know (in this case) it was a flop. Because the market was ‘speaking’ to him; “We don’t want this.” BTW, that’s the ‘listen’ piece of the product launch strategy. To my knowledge, from that day forward he started using the launch, listen & adjust framework. And I’m sharing it with you, because YOU don’t need everything in place either.You don’t need to fall into the perfection trap.
Whenever you have a front-end lead magnet, offer or whatever it is… …put it out there and make sure it works! RELATED: How are you finding new customers? From my experience, 80% of it will fail. But that’s a GOOD THING. You don’t want to spend weeks of your life building a marketing funnel that is busted from the beginning – and you don't even know it. Cool? Of course, whenever you’re ready to get some one-on-one help with your business, marketing, and product launch strategy to:- get your ideal customer dialed in
- scale your marketing without wasting too much moolah
- automate your back-end systems and offers so you can REALLY step away from the daily grind