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The Facebook Pixel War – What You Need To Know

I GOT CAUGHT in the cross-fire of the Facebook Pixel war!!

This is embarrassing.

But it happens to the best of us.

Here goes;

For the past few days, my Facebook Ads have done nuthin.

Zero.

Or so I thought.

So, like I teach all my clients when something isn’t working, it’s time to blaze a new trail.

The first thing I did was turn off the ads that aren’t working.

Remember I told you I turned OFF the old ads because the Facebook pixel said I had no conversions?

It’s true.

I turned ’em all off except one. Dunno why.

It’s a good thing though.

Because leads are coming in today on a regular basis.

But there’s more.

I checked the Facebook Ad stats … and they are reporting…you guessed it – NUTHING!

“WTF??”

I’m spinning my wheels wondering why my ads aren’t working…yet, they are.

Here’s why I “got caught”

If you don’t know, there’s a “Facebook pixel war” on.

Simply, the browsers (Chrome, Firefox, Safari, etc) have a new “block tracking” feature.

And this screws up the reporting data you and me rely on.

Because they block Facebook from tracking anyone landing on our marketing lead pages.

I warned my clients about this weeks ago.

And here I am – totally freaking out – completely FORGETTING what I taught my clients to look out for 🙂

Yikes.

Here’s why this is important.

This “pixel war” will continue.

Facebook, Google, and all the rest will figure something out to track again.

Then the browser dudettes will find a way to stop it.

So, the point of this LONG post is:

Make sure you track in many places.

I would have missed the fact my new opt-ins came from the Facebook Ads if I didn’t have tracking set up in my Infusionsoft system.

And, I would have turned that last Facebook Ad off –

If you’re spinning your wheels with making Facebook ads work, take a look at my Facebook Insiders’ Group.

I update that membership constantly.

So, you are ALWAYS up to date with the latest information, strategies and workarounds so you don’t get caught like I did 🙂

I need to follow my own advice – don’t cha think?

LOL

Anyhoo – here’s where you get in on the group

Market Your Product

Just The Hottest Facebook Ads Strategy I’ve Ever Learned

Let me spill the beans about this Facebook Ads strategy I learned about from my mentor Frank Kern…

One of my clients asked if the Facebook video marketing I’m doing would work for them.

I said “dude, this strategy is the BEST thing to come along since sliced bread. If you don’t do it, I might have to fire you 😉

LOL

Because this is a HUGE opportunity”

Here’s why

Facebook is moving to a video-based platform
It’s DIRT CHEAP to put my “commercial” in front of ideal customers.

It’s a winning combination.

And there is a basic, underlying reason for this;

Facebook is challenging YouTube.

So, Facebook makes it EASY and CHEAP to get our message to the right people.

When I say “cheap”, here’s what I mean:

After I checked this morning, it’s costing .90¢ to get a complete stranger to watch 100% of my videos with this new Facebook Advertising method.

Even better, I’m paying 0.22 for someone to watch 25%!!

How freakin’ awesome is that?

I’ve focused on this ONE video strategy using Facebook Ads since July 12.

The best part is, it’s as easy as ABC.

Most noteworthy, in these 2 months, I’ve reached 281,131 people.

234,160 of those people have engaged with my ad.

Did I mention all these people are complete strangers?

Here’s the bad news:

The big corporations will catch wind of this Facebook ads “hack”. Which means the costs to advertise will skyrocket once again.

As a result, it will push us little guys out of the game (unless we establish position NOW)

So I told my client; “what would happen to your conversions if you put a specific, targeted message in front of your ideal customers for .90¢?”

I asked him another way – “what is your customer worth to you?”

In his case, it’s $197.

“In that case”, I told him, “you could put your ad in front of 218.8 people, and if you got ONE sale, it would pay for the cost of the ads”

Think about that.

Therefore we have 218 chances to make ONE sale.

Of course, our business can’t survive on breaking even.

So, if you have an awesome product or service, I’m sure you can sell more than one if 218 people saw your offer.

Am I right?

That’s the simple reason why I’m all in on this Facebook ads video marketing strategy.

It’s also the reason I’m helping ALL my clients implement the same thing.

Because the clock is ticking.

If this makes sense and you want to see if it works for your business, here’s how to set up a strategy session with me: Free Business Coaching Session

Market Your Product

Facebook Ad Optimization: Why Facebook Ads Are Not Effective

In order to do Facebook ad optimization, you MUST know ONE thing for sure

1. KNOW your KPI(s)

They are your key performance indicators.

For those of you who don’t know what your KPIs are, you CANNOT make intelligent decisions on your campaigns.

Here’s why.

There’s SO MUCH out in the market teaching about facebook ad optimization – people telling us how they’re getting .01 cents a click…or they’re spending $1.00 per webinar registrant…

The Truth About Facebook Ad Optimization

There are ‘experts’ teaching that we need to have our campaigns at levels THEY’RE getting leads at.

First of all…our business is NOT their business.

So STOP comparing yourself to everyone else.

This is the reason you NEED to know your KPIs.

Because you might have a campaign that’s crushing it, and you don’t know it because you’re spending $2.00 a webby registration (for example) … but the dude you listened to last week says you should get them for a buck.

I see this CONSTANTLY.

People making facebook ad optimization decisions based on:

what some other dude is doing
their own interpretation of how good or bad things are without having a measurable kpi

The second one is MOST IMPORTANT.

Let me give you an example.

If you have a product selling at $100, then your KPI is $100.

That means you can spend up to $100 to ‘buy’ a customer and break even.

That’s the number you want to understand for your personal facebook ad optimization to work.

You want to ask yourself “What is my break even point?”

Of course, it doesn’t stop there – because we have to reverse engineer this bad boy.

Why?

Because not every person who enters our funnel will buy.

So, WHAT is the percentage of buyers from the people who opt-in?

Let’s say it’s 50% (for easy math)

That means you’re break even point to ‘buy’ an opt-in is $50.

You follow?

I’m making this really simple because I don’t want to write a book here…but that’s what you need to do.

To get the best Facebook Ad Optimization, break down the process and figure out your KPIs along the way.

So in closing, if you were getting an opt in for $50 (using the example above), you wouldn’t be wasting money at all.

You’d be breaking even. That means you’re getting your customers FREE.

And anything else sold to them after this point is 100%.

Is it the best funnel/example? Depends…

And that’s my point.

YOU have to decide what you’re willing to spend per customer. And that’s all based on what you have on the back – end to sell them.

So before you make any rash decisions to turn ads off…or, on the other hand, pump more money in…

KNOW YOUR KPIs

Comments and questions welcomed below 🙂

Market Your Product

Why You Should Be Marketing in Facebook

It was June 30th at our quarterly meeting where I was talking about marketing in Facebook.

My Platinum coaching clients staring at me…

Wondering…

What’s THIS all about?

Because every quarter I share some “new” stuff I just learned about the online business world.

Eager to implement.

Excited to see how it helps my clients.

Marketing in Facebook: ALL in

So, I decided to start a 12-week test with Facebook ads.

I know.

Nothing ground-breaking, right?

But here’s the deal.

If you’ve NEVER really done heavy marketing in Facebook, so it IS ground breaking to commit to it.

Yea, I’ve dabbled in ads…spent a few hundred here and there…

I even thought I knew what I was talking about when it came to Facebook and my online business.

But I never had ‘real’ data to analyze before.

So I stood up and told the group “my 12-week commitment is to sell 200 copies of my product.

To do that, I’m gonna run Facebook ads and a webinar a week.

I have no idea what’s gonna happen. But when we meet back here in September, I’ll have a LOT of data and experience to share.”

Why am I telling you this?

Because I’m FIGHTING the inner voices…the saboteur that says “dude, this ISN’T the “right” time to be testing your online business and trying marketing in Facebook. It’s summer. PLUS, nobody’s gonna wanna sit on a webinar and buy your shit while it’s hot outside.”

I don’t care.

Because come September, there will be another excuse right?

I’ve dabbled with marketing in Facebook long enough to know we’ll always come up with every excuse why we can’t, or shouldn’t do it now.

So I’m “out there.”

From all of the mentors, coaches, colleagues (thank you guys/gals) I’ve had in my life, all of the successful ones give the same advice:

“just get started.”

It’s the most profound advice you’ll ever hear.

Because we all have some reason why we can’t.

But it’s the ones who take a leap of faith that usually win.

What’s that quote? “You never fail. You either win or learn something.”

’Nuff said.

If you want some help with your online business, you can connect with me here. I’ll draw up a totally implementable business plan for you – FREE of charge. If you like it and want some more direct help, we can talk about you joining my Platinum group. If not, no hard feelings. You still get the blueprint 🙂

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