when it comes to self liquidating offer funnel ideas questions such as “should I launch a low price $47 offer with a 7-day challenge?” come up all the time.
in one form or other.
the answer is ALWAYS “it depends.”
by now you know that using a low dollar offer is wildly popular amongst marketers who want to make money up front.
so they add in:
- an order bump,
- another upsell,
- a one time offer
…and if all that isn’t enough, they’ve got a downsell if you don’t take anything.
this is called a self liquidating offer (or SLO)
and a millyun pages later, the customer might actually get what they paid for.
can you tell I’m not a fan of this ‘strategy’?
but this isn’t about me.
and I’m not suggesting that we NEVER create a self liquidating offer funnel.
the point of this is to help you decide on what’s right for YOU.
kinda like something I do on strategic audits with people.
usually people use a low dollar offer to build an email list. so you have a warm audience to launch stuff to later.
which means you CAN so a self liquidating offer
…or not.
when should I use a self liquidating offer?
the first thing I suggest is to know what you want to accomplish for your overall business growth strategy.
Before duct taping self liquidating funnel ideas together.
I see this happen all the time.
and then people end up with overwhelm. because they have too many moving parts.
here's what to do:
sit down with your strategic business coach and go through the simple numbers. (btw, if you don't have a strategic coach and want to jump on a quick no-charge call with me click here)
- How much do you want to make per year?
- How many sales do you need to do that?
- How many leads do you need to ensure you have enough customers based on a conversion of 1-2%?
btw, we use a low conversion rate because it’s more in line with the truth.
go figure.
Plus when you do better than 2% you literally laugh all the way to the bank.
And—very important—
When we break things down I find clients eliminate a LOT of stuff.
And they focus on what truly gets results.
That said, I’m NOT saying “don’t” use a low dollar offer. Or abandon a self liquidating funnel.
I’m saying take the time to plan things out on paper before you add unnecessary overwhelm.
In my experience, the reason I find most clients wanting to do change something or add a new ‘tactic' is because the first thing didn’t work as planned.
I found the solution to a broken process is not to ADD more.
The answer is to fix the broken pieces by focus.
And yes.
I admit that sometimes your sales process may benefit from adding a new front end piece.
like a self liquidating offer
🙂
Have I confused you yet ?
LOL
Because the answer is ALWAYS “it depends”