Case Study: Email Copywriting Tips Student Walkthrough
BY JOEY RAGONA
In this email marketing tips video, I help a student with his email copy.
You'll discover exactly what we changed and the reasons why we did to create a persuasive email.
Here's what we talk about:
- email "from" address tip
- why we removed certain copy because it doesn't advance the sale
- the 3-F formula to make the email more empathetic
- how we reworded some of the key elements to match customer language
- why we formatted the email in a "texting-style"
By the way, this is an excerpt from the the Strategic Marketing Lab Insiders Group training and coaching. To learn how you can join us as an insider and get help with your marketing and sales process, click here.
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