Writing Copy That Converts


BY JOEY RAGONA


When writing copy to convert people…here’s what you need to know:

  1. They only care about themselves. Your prospect doesn’t care about how fancy your stuff is. They only care about what it will do for them. How it will make them feel.
  2. They only care about rule #1

Sure, you know this already.

The challenge is, are you really taking advantage of the 8 human drivers of emotional decision when you’re writing copy?

If you don’t know what they are – here’s a list:

  1. Enjoyment of life/survival
  2. The Enjoyment of food
  3. Freedom of fear pain and danger
  4. Sexual companionship
  5. Comfortable living conditions
  6. To keep up with the Joneses
  7. Care and protect loved ones
  8. Social approval.

I’m betting your stuff fits into one of those categories.

In fact, it probably satisfies a few of them.

So when you’re writing copy, EXPLOIT THE HECK out of it.

Let’s say if you’reselling weight loss.  Don’t talk about your diet.

Talk about how they’ll feel…

You can talk about how they’ll enjoy life…perhaps EXTEND life!!!

Here’s What’s MOST IMPORTANT About Writing Copy

We both know words are powerful.

So why not take writing copy to another level?

You do that by using VISUAL language.

For example, when you’re describing how great someone will feel losing 50 pounds, it’s not just losing the weight that makes them feel awesome….

There’s so much more going on beneath the surface that you can use to persuade them:

Such as walking into the store to buy a new pair of jeans, putting them on and not being embarrassed to walk out in front of the mirror.

Perhaps it’s about the feeling they get when walking down the street and having the opposite sex take a second look!

The more you can help people visualize, and FEEL emotion when you’re writing copy … the easier it is to convert them to buy from you.

What do you think?  Let’s start a conversation below !

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