A quick note before you watch

I recorded this a while back. Back then, I taught the "ideal customer avatar." You picked a made-up person. Gave them a name, an age, a job.

I don't teach that anymore.

Here's why. An avatar is made up. A Dream Client is real.

A Dream Client is someone you'll fight for. Someone whose dream you understand. Someone you care about, not just the money they pay you. A best friend who pays you.

You find them by looking at who you've already helped. The clients you loved working with. The ones who got results and told their friends.

When you study them, you stop guessing. You hear the words they used. You know why they said yes.

That's what makes marketing feel simple. You're not talking to everyone. You're talking to one kind of person you already know and care about.

The video below still has good ideas in it. Just hold onto this shift as you watch.

Want the updated version? Grab the free Dream Client Trifecta below. It's how I help clients find their Dream Clients today.