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Category Archives for Marketing

email marketing plan

A Failed Email Marketing Plan You Want To Avoid

If you’re email marketing plan is about SCRAPING EMAILS… If you’re “hacking” and “chopping” your way into people’s inboxes… STOP right now! Here’s what I’m talking about. There are some “genius” email marketing dudes out there (you know I’m being sarcastic, right) who will sell you an email marketing plan like grabbing people’s email addresses […]

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best marketing plan

The Best Marketing Plan Ever

By total mistake, I’ve found the best marketing plan ever. And I want to share it with you. I recognized the power of this marketing plan after getting my newest coaching client this month. Because I didn’t have to do ANYTHING. She didn’t come into my world through marketing. That means she didn’t opt-in for […]

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unique selling definition

A Simple 3-Step Unique Selling Definition Formula

Whenever you want to position against your competitors, you need to have a unique selling definition that fulfills a promise. I’m not talking about the BIGGGGG promise. I’m talking about a REAL promise. Your competitors are already using the BIG promises – and your prospects are thinking “yeah, right”. Because prospects have heard it all […]

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scarcity marketing

Why Your Scarcity Marketing Doesn’t Work – And the 4 Step Strategy That Does

Do you use these in your scarcity marketing? “LAST CHANCE” “WE’VE ONLY GOT 2 SPOTS LEFT” “ENDS TODAY” You’ve seen it all before. You’ve probably used some of it – just like I have. Yet, the famous “SCARCITY”  marketing tactic doesn’t seem to work like everyone says it does. Here’s Why: Scarcity marketing (in other […]

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email list building strategies

Email list building strategies: why unsubscribers are good!

A coaching client asked me about email list building strategies and was worried  “if I send emails weekly, people will be bothered and they’ll unsubscribe” THIS IS GOOD! One thing you have to realize about email marketing is this: QUALITY – not QUANTITY. There’s a lot of “email marketing teachers” that will tell you a […]

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