Strategic Business Academy
Help Spread the Word!

Category Archives for Marketing

writing copy

Writing Copy That Converts

When writing copy to convert people…here’s what you need to know: They only care about themselves. Your prospect doesn’t care about how fancy your stuff is. They only care about what it will do for them. How it will make them feel. They only care about rule #1 Sure, you know this already. The challenge […]

Continue reading
finding new customers

How are you finding new customers?

When it comes to finding new customers, I can summarize the strategy into one sentence for you: “Chasing too many customers can escalate marketing and selling costs” It never fails. Clients are always trying to rationalize why they need to serve MORE customer channels when they’re out finding new customers. In other words, they’re being […]

Continue reading
new business idea

Is Your New Business Idea Sustainable?

How do you know if your new business idea is good enough to sustain itself? In a nutshell, all the business training out there will suggest you do the research. I’m sure you know that. It’s business 101. So I won’t make this another post about ideal customer avatars and all of that. If you […]

Continue reading
email marketing plan

A Failed Email Marketing Plan You Want To Avoid

If you’re email marketing plan is about SCRAPING EMAILS… If you’re “hacking” and “chopping” your way into people’s inboxes… STOP right now! Here’s what I’m talking about. There are some “genius” email marketing dudes out there (you know I’m being sarcastic, right) who will sell you an email marketing plan like grabbing people’s email addresses […]

Continue reading
best marketing plan

The Best Marketing Plan Ever

By total mistake, I’ve found the best marketing plan ever. And I want to share it with you. I recognized the power of this marketing plan after getting my newest coaching client this month. Because I didn’t have to do ANYTHING. She didn’t come into my world through marketing. That means she didn’t opt-in for […]

Continue reading