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Category Archives for Marketing

customer segmentation buckets

Customer segmentation buckets: what are they and how do I use them?

Customer segmentation buckets: are you using them? From my experience, customer “segments” are highly underused. Here’s why. When I start working with a client, 9 times out of 10, prospects are grouped under one category. Categories can be also called “buckets.” You can also refer categories to “avatars.” So I’ll bet you a whole 5 bucks […]

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sales copy

How to Write Sales Copy

One of the best ways to write sales copy is to LEAD with the best. In other words, don’t wait to let people know about your awesome offer. Let them know what your BEST BENEFIT is. Too often, we wait until the last part of our sales page, email, whatever, to “reveal” our offer. Because […]

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writing copy

Writing Copy That Converts

When writing copy to convert people…here’s what you need to know: They only care about themselves. Your prospect doesn’t care about how fancy your stuff is. They only care about what it will do for them. How it will make them feel. They only care about rule #1 Sure, you know this already. The challenge […]

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finding new customers

How are you finding new customers?

When it comes to finding new customers, I can summarize the strategy into one sentence for you: “Chasing too many customers can escalate marketing and selling costs” It never fails. Clients are always trying to rationalize why they need to serve MORE customer channels when they’re out finding new customers. In other words, they’re being […]

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new business idea

Is Your New Business Idea Sustainable?

How do you know if your new business idea is good enough to sustain itself? In a nutshell, all the business training out there will suggest you do the research. I’m sure you know that. It’s business 101. So I won’t make this another post about ideal customer avatars and all of that. If you […]

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