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Category Archives for Marketing

marketing in facebook

Why You Should Be Marketing in Facebook

It was June 30th at our quarterly meeting where I was talking about marketing in Facebook. My Platinum coaching clients staring at me… Wondering… What’s THIS all about? Because every quarter I share some “new” stuff I just learned about the online business world. Eager to implement. Excited to see how it helps my clients. Marketing […]

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business decisions

Are You Making the Right Business Decisions? Find Out Where You Really Stand

When it comes to making the right business decisions, we really have only 3. Here they are. 1. Do nothing 2. Do the same thing 3. Take a leap of faith The first one really won’t apply to most people reading this. Because you’re an entrepreneur – perhaps a business owner, I’m guessing you’re doing […]

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marketing sales funnel

Your Marketing Sales Funnel WILL Suck!

OK let’s get something about your marketing sales funnel out of the way straight off the top. YOU ARE GONNA HAVE A FUNNEL / CAMPAIGN THAT SUCKS. It’s inevitable. So the longer you wait around, trying to perfect things…making sure it’s perfect so you don’t lose money… They LONGER it will take to actually MAKE […]

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customer segmentation buckets

Customer segmentation buckets: what are they and how do I use them?

Customer segmentation buckets: are you using them? From my experience, customer “segments” are highly underused. Here’s why. When I start working with a client, 9 times out of 10, prospects are grouped under one category. Categories can be also called “buckets.” You can also refer categories to “avatars.” So I’ll bet you a whole 5 bucks […]

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sales copy

How to Write Sales Copy

One of the best ways to write sales copy is to LEAD with the best. In other words, don’t wait to let people know about your awesome offer. Let them know what your BEST BENEFIT is. Too often, we wait until the last part of our sales page, email, whatever, to “reveal” our offer. Because […]

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