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Category Archives for Email Marketing Tips

email marketing

Breakthrough Thinking for Your Email Marketing

WARNING: Before you read this post on email marketing, just know there’s heavy language throughout. You’re not liked. Someone out there can’t stand you. How does that feel? Not cool – right? Here’s the deal. If you want to make any sort of impact in this world… If you want to really help other people […]

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marketing sales funnel

Your Marketing Sales Funnel WILL Suck!

OK let’s get something about your marketing sales funnel out of the way straight off the top. YOU ARE GONNA HAVE A FUNNEL / CAMPAIGN THAT SUCKS. It’s inevitable. So the longer you wait around, trying to perfect things…making sure it’s perfect so you don’t lose money… They LONGER it will take to actually MAKE […]

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customer segmentation buckets

Customer segmentation buckets: what are they and how do I use them?

Customer segmentation buckets: are you using them? From my experience, customer “segments” are highly underused. Here’s why. When I start working with a client, 9 times out of 10, prospects are grouped under one category. Categories can be also called “buckets.” You can also refer categories to “avatars.” So I’ll bet you a whole 5 bucks […]

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sales copy

How to Write Sales Copy

One of the best ways to write sales copy is to LEAD with the best. In other words, don’t wait to let people know about your awesome offer. Let them know what your BEST BENEFIT is. Too often, we wait until the last part of our sales page, email, whatever, to “reveal” our offer. Because […]

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email marketing plan

A Failed Email Marketing Plan You Want To Avoid

If you’re email marketing plan is about SCRAPING EMAILS… If you’re “hacking” and “chopping” your way into people’s inboxes… STOP right now! Here’s what I’m talking about. There are some “genius” email marketing dudes out there (you know I’m being sarcastic, right) who will sell you an email marketing plan like grabbing people’s email addresses […]

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