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Category Archives for Digital Marketing

how to sell

How to Sell: The Most Important Thing to Know About Sales

When it comes to marketing and copy – and knowing how to sell… The most important thing you need to know is… Your customers don’t have a clue about what they want. So it’s critically important that YOU know what they really want, so you can explain it BETTER… And they BUY from you. That’s […]

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email marketing strategy

4 Ways to Improve Your Email Marketing Strategy

Improving your email marketing strategy is not that difficult if you follow these 4 simple steps. If you’ve taken the time to build an email list, then you already know how critical this asset is to your business. So we want to ensure we are getting our messages through to our audiences, right? Here are […]

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digital marketing and analytics

The Must-Have Digital Marketing and Analytics

When it comes to Digital Marketing and Analytics, you really need to keep a close eye. So I figured I’d give you this short and easy list of the metrics you need to measure. Even though I’m not a data analysis freak, there are a few key metrics I want to keep track of for […]

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scarcity marketing

Rethink Your Scarcity Marketing

Scarcity Marketing is all about INTEGRITY. Do you have it in your business? Or are you just chasing money and using tactics like false scarcity? Here’s why I ask. I ran a 5-day promotion. That’s a long time. During the promotion, I didn’t send out the usual 2 emails a day, and then 4 on […]

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marketing sales funnel

Your Marketing Sales Funnel WILL Suck!

OK let’s get something about your marketing sales funnel out of the way straight off the top. YOU ARE GONNA HAVE A FUNNEL / CAMPAIGN THAT SUCKS. It’s inevitable. So the longer you wait around, trying to perfect things…making sure it’s perfect so you don’t lose money… They LONGER it will take to actually MAKE […]

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