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email campaign marketing

Is Your Email Campaign Marketing Scaring People Away?

Email campaign marketing definitely has a lot of layers to it.

For many entrepreneurs, we’d like to “set it and forget it”.

I believe that a LOT can be done with regards to automation…

But at the same time, we really have to focus on building our customer list and using our email campaign marketing to our advantage…

What’s the right way?

What’s the wrong way?

How do I “know it’s working?”

All great questions…

And I’m sure there’s more..

The FIRST measurement for email campaign marketing…

…is ENGAGEMENT

Do your customers and prospects engage with your email marketing?

Here’s what I mean…

Engagement is when people OPEN you emails…

Engagement is when people CLICK stuff IN your emails…

Engagement is when people RESPOND and take an ACTION when you ASK them  in your emails.

In other words…

Your emails are not just going to their junk or ‘read later’ folder.

The BIG Email List Delusion

I don’t believe the money is in the “big list”…

I believe it’s in the RELATIONSHIP we have with our list…

Whether it’s 10 or 10,0000.

This is where I see so many people get steered in the wrong direction..

Building an email list of thousands of people will do you no good if you’re not offering what I call U.V.

That’s UPFRONT VALUE.

And to a LOT of people in this email marketing business…

Think upfront value is a crappy template they got from their email provider or worse, their company directory (realtors – are you hearing me?)

Take a look at this pic

email marketing campaign google analytics

THIS is engagement.

It’s from a client project…

The spikes you see are days we are sending out U.V.

GREAT content…

Stuff people CARE about…

Do you notice anything else in that chart?

Yea – that’s right – consistency…

We are “training” the audience to open our emails…

Because they KNOW something GOOD is in there…

We’re NOT just sending “sales” and promotions.

Again – this is where most people get it wrong.

Because if you want people to buy from you…

They have to know that you UNDERSTAND them…

That you understand their problems…

That you CARE about their wants, desires and pains…

And not just contact them every time you want to line your pocket with cash..

I get it…

We ALL want to make money…

And our customers don’t mind if we make money…

WHEN we’ve provided value that means MORE to them than the money does…

What do you think? Let’s get a conversation going below!

About the Author Joey Ragona

I’m an entrepreneur advocate, business coach, online marketing consultant and strategist, #1 bestselling author, serial entrepreneur 30+ yrs; I’m known as a marketing specialist and recognized authority on helping entrepreneurs build a successful business so you can enjoy more personal freedom and wealth.

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