How to Create a Unique Value Proposition

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unique value proposition

You’re more than likely familiar with a Unique Value Proposition right?

The UVP has been around for ages…

However I’m really amazed at how many don’t use it in the right context.

Here’s the simple formula to figuring out your own Unique Value Proposition

Describe your customer’s TOP two or three problems in one sentence.

Here’s an example:

Fresh Hot Pizza Delivered in 30 Minutes or Less or it’s FREE.

EVERYONE knows that UVP.

EVERY other pizza company ripped off the same thing from Dominos…

But let’s analyze that for a second.

How many “problems” can you spot in that simple 12 word sentence?

Here’s how a survey result for Dominoes could have gone…

“I want a pizza delivered FAST”

“I’m not willing to wait any longer than 30 minutes”

“If it doesn’t get here fast enough – I want a discount”

“And I want it to be FRESH & HOT”

That could have been the sum of all the people Domino's surveyed.

Can you see how they tweaked their UVP statement to address ALL of the wants and frustrations of their target market?

Brilliant.

So what’s yours?

When I work with coaching clients on this, the first thing we do is go back to the market and ASK questions.

We ask what frustrates them – and what they want – we’re actually looking for the IRRATIONAL stuff…

Then we look at the product or the service and see if it actually SOLVES those problems.

And here’s where many entrepreneurs get messed up…

Because they’ve BUILT something BEFORE asking the market what it wants.

Guilty here.

But if you actually take a short focused time to survey your market, you’d be surprised how quickly your UVP comes together…

And people will be telling you “wow, sounds like you’re talking directly to me..”

About the author 

Joey Ragona

Giving heart-centered entrepreneurs, experts, and coaches clear direction & simple next steps to market and grow your business and advance your mission.

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