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Category Archives for Entrepreneurship

marketing sales funnel

Your Marketing Sales Funnel WILL Suck!

OK let’s get something about your marketing sales funnel out of the way straight off the top. YOU ARE GONNA HAVE A FUNNEL / CAMPAIGN THAT SUCKS. It’s inevitable. So the longer you wait around, trying to perfect things…making sure it’s perfect so you don’t lose money… They LONGER it will take to actually MAKE […]

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business lessons from wonder woman

Business Lessons from Wonder Woman

[podcast src=”https://html5-player.libsyn.com/embed/episode/id/5461557/height/360/width/480/theme/standard-mini/autonext/no/thumbnail/yes/autoplay/no/preload/no/no_addthis/no/direction/forward/” height=”360″ width=”480″] Download This Episode Business Lessons from Wonder Woman Transcript: ~ begin transcript ~ Yesterday, I saw the Wonder Woman movie. Powerful…is the best word I can use to describe this movie. In so many ways. I gotta admit, I was emotionally moved at points throughout the film. Just because of what […]

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read faster

How to read faster

Some people have asked me how to read faster. So I wanted to share a few of my own tips and methods with you here. You’ll often hear me say that learning to read faster has allowed me to “read a book a week.” For a lot of people, reading just ONE or TWO a […]

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customer segmentation buckets

Customer segmentation buckets: what are they and how do I use them?

Customer segmentation buckets: are you using them? From my experience, customer “segments” are highly underused. Here’s why. When I start working with a client, 9 times out of 10, prospects are grouped under one category. Categories can be also called “buckets.” You can also refer categories to “avatars.” So I’ll bet you a whole 5 bucks […]

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sales copy

How to Write Sales Copy

One of the best ways to write sales copy is to LEAD with the best. In other words, don’t wait to let people know about your awesome offer. Let them know what your BEST BENEFIT is. Too often, we wait until the last part of our sales page, email, whatever, to “reveal” our offer. Because […]

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