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Category Archives for Business Training

how to sell

How to Sell: The Most Important Thing to Know About Sales

When it comes to marketing and copy – and knowing how to sell… The most important thing you need to know is… Your customers don’t have a clue about what they want. So it’s critically important that YOU know what they really want, so you can explain it BETTER… And they BUY from you. That’s […]

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digital marketing and analytics

The Must-Have Digital Marketing and Analytics

When it comes to Digital Marketing and Analytics, you really need to keep a close eye. So I figured I’d give you this short and easy list of the metrics you need to measure. Even though I’m not a data analysis freak, there are a few key metrics I want to keep track of for […]

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scarcity marketing

Rethink Your Scarcity Marketing

Scarcity Marketing is all about INTEGRITY. Do you have it in your business? Or are you just chasing money and using tactics like false scarcity? Here’s why I ask. I ran a 5-day promotion. That’s a long time. During the promotion, I didn’t send out the usual 2 emails a day, and then 4 on […]

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email marketing

Breakthrough Thinking for Your Email Marketing

WARNING: Before you read this post on email marketing, just know there’s heavy language throughout. You’re not liked. Someone out there can’t stand you. How does that feel? Not cool – right? Here’s the deal. If you want to make any sort of impact in this world… If you want to really help other people […]

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business decisions

Are You Making the Right Business Decisions? Find Out Where You Really Stand

When it comes to making the right business decisions, we really have only 3. Here they are. 1. Do nothing 2. Do the same thing 3. Take a leap of faith The first one really won’t apply to most people reading this. Because you’re an entrepreneur – perhaps a business owner, I’m guessing you’re doing […]

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