Business Marketing Tips To Make You STAND OUT

  • Home
  • /
  • Blog
  • /
  • Business Marketing Tips To Make You STAND OUT

These business marketing tips are going to help you connect with your prospects.

Yea, I know you've heard the “connect” thing a million times…

But here's what you may not have heard so much:

Your marketing MUST be an adaptive system.

This simply means you have a system in place that constantly gathers information about your customers and prospects' fears, anxieties and aspirations.

In other words, CHANGE your marketing to be relevant.

You see, most entrepreneurs are so caught up in producing and making money, they forget to update their customer research.

That is, IF they've done any in the first place.

Here's A Business Marketing Tips Example:

I always use the real estate agent example because I have a lot of clients in that world.

When they first come to me to get more customers, and I tell them to use an automated follow up system through dynamic behavioral response, they'll say “oh yea, I have an automatic email campaign set up.”

At closer look, it's the SAME ONE Joe Realtor (seriously, if I EVER become a realtor, THAT'S gonna be my stage-name) down the street is using – but with my clients' name swapped in.

What's even worse, it's a “campaign” built “for them” by their handy dandy brokerage.

What's wrong with that you ask?

For one, the marketing message is VERY plain and “standardized” to fit any situation in any market.

So they can have a true “set it and forget it” automated email campaign…

And the brokerage, email setup dudes or whomever “sell” them on the idea that they can just concentrate on buying and selling for their clients.

And it's a great “sell” for them – because 99% (that's not an official number, it's just my guess after listening to so many realtors) buy into that.

Here's what I mean by standard one-size-fits-all marketing messages:

“Joey, I'm sure you've noticed the market changes in the past 6 months. There's no better time to buy/sell your home…”

Something like that will fit when the market is hot – AND when the market is “crashing” because the person receiving that email doesn't want to “lose” any more time and money if they wait to buy/sell.

Get me?

Listen, this stuff works, and it will continue to work ( to a degree, because it's another “hope marketing” tactic that people use as business marketing tips )

PLUS – and this is really important – you'll be positioned as every other realtor out there.

And, MOST importantly, you'll be struggling and pounding the pavement like every other realtor.

THAT'S why adaptive marketing is so critical.

Without it, you, your product, and your service loses relevance – and you're like another bag of rice on the shelf – no difference.

So unless you're adapting to TRUE changes , and not general crap that can applied to anyone, anywhere, any time, you'll lose profit and market authority very quickly to someone who has their ear to the ground.!!

Hope these business marketing tips help!!!

Let me know your thoughts below.

About the author 

Joey Ragona

Giving heart-centered entrepreneurs, experts, and coaches clear direction & simple next steps to market and grow your business and advance your mission.

Leave a Reply

Your email address will not be published. Required fields are marked

This site uses Akismet to reduce spam. Learn how your comment data is processed.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}
Learn to grow your business free
Success message!
Warning message!
Error message!