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business lessons from wonder woman

Business Lessons from Wonder Woman

[podcast src=”” height=”360″ width=”480″] Download This Episode Business Lessons from Wonder Woman Transcript: ~ begin transcript ~ Yesterday, I saw the Wonder Woman movie. Powerful…is the best word I can use to describe this movie. In so many ways. I gotta admit, I was emotionally moved at points throughout the film. Just because of what […]

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read faster

How to read faster

Some people have asked me how to read faster. So I wanted to share a few of my own tips and methods with you here. You’ll often hear me say that learning to read faster has allowed me to “read a book a week.” For a lot of people, reading just ONE or TWO a […]

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customer segmentation buckets

Customer segmentation buckets: what are they and how do I use them?

Customer segmentation buckets: are you using them? From my experience, customer “segments” are highly underused. Here’s why. When I start working with a client, 9 times out of 10, prospects are grouped under one category. Categories can be also called “buckets.” You can also refer categories to “avatars.” So I’ll bet you a whole 5 bucks […]

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sales copy

How to Write Sales Copy

One of the best ways to write sales copy is to LEAD with the best. In other words, don’t wait to let people know about your awesome offer. Let them know what your BEST BENEFIT is. Too often, we wait until the last part of our sales page, email, whatever, to “reveal” our offer. Because […]

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writing copy

Writing Copy That Converts

When writing copy to convert people…here’s what you need to know: They only care about themselves. Your prospect doesn’t care about how fancy your stuff is. They only care about what it will do for them. How it will make them feel. They only care about rule #1 Sure, you know this already. The challenge […]

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